The Handover
Marketing and AI training, taught by a hospitality marketer.
Built for hotels, inns, restaurants, and tour operators across Atlantic Canada, and open to any business that wants its team to use AI well.
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Track one
Hospitality and tourism are our first language. AI is the one we teach.
Your team practises a six-part prompting method on its own rooms, menus, and tours. Every example comes from a property, a restaurant, or a tour operation.
- A prompting method they can repeat every day.
- A prompt library built for hospitality: guest replies, listings, menus, and social posts.
- The habit of checking AI output before it reaches a guest.
- The Canadian rules that still apply: privacy, consent, and honest claims.
Track two
Not in hospitality? The same method works for any team.
Your team practises the six-part prompting method on its own work: emails, social posts, proposals, and reports. The examples come from your business, not from a hotel.
- A prompting method they can repeat every day.
- A prompt library customised to your industry, not to hospitality.
- The habit of checking AI output for accuracy and invented details.
- The Canadian rules that still apply: privacy, consent, and honest claims.
Formats, for both tracks
For teams
Half day, full day, or two days, for up to 15 people per session.
For one person
Private sessions with Amna.
At your own pace
A self-paced online course.
Coming winter 2027Delivered online or on site, in English or French.
Available on request
Tell us what you are trying to get AI to do, and we will tell you which training works for you. Amna replies with a recommendation and a quote.
About Amna
Hospitality is her first language. She now translates AI into marketing that works for your property.
Amna Abdennour Ben Mahmoud, CHDM, CM, is the Founder and CEO of Markanit Consulting, a boutique strategic marketing advisory practice in Fredericton, New Brunswick. Markanit serves Canada's hospitality, tourism, food and beverage, and entertainment sectors.
Born and raised in hospitality in Sousse, Tunisia, Amna has more than ten years of marketing experience, including leading marketing for Fairmont, Hilton, IHG, and independent resorts. She began her New Brunswick hospitality career at Séjour Kouchibouguac Resort, then worked as Digital Marketing Manager across Hilton and IHG hotels. Her campaigns helped Hilton Garden Inn Fredericton win the 2022 Tourism Marketing Award for Large Businesses from the Tourism Industry Association of New Brunswick. The award was made to the property.
She holds the Certified Hospitality Digital Marketer designation from HSMAI and the Chartered Marketer designation from the Canadian Marketing Association. She is Google certified in AI Essentials and holds a Certificate in Artificial Intelligence in Marketing from the Darden School of Business at the University of Virginia.
She is also a daughter, a sister, a friend, and a wife.