Our Founder
Amna Abdennour Ben Mahmoud
Certified Hospitality Digital Marketer (CHDM)
Hello, I'm Amna, founder of Markanit Consulting and a Certified Hospitality Digital Marketer with over 10 years of experience at the intersection of hospitality and marketing.
I work with business owners and leadership teams across New Brunswick to bring clarity and structure to their marketing decisions. My focus is helping organizations grow with intention, not guesswork.
My background spans some of the industry's most recognized properties, including Fairmont Château Laurier, Crowne Plaza, and Hilton Garden Inn, alongside clients in law, real estate, lifestyle, and technology. That range has sharpened one core belief: marketing must be aligned internally before it can perform externally.
I combine structured strategy with practical insight, and integrate AI-driven research and analysis where it genuinely adds value, without compromising the brand voice that makes each client distinct.
I am also building toward something bigger: making Markanit the go-to resource for AI-powered marketing strategy in New Brunswick and Atlantic Canada. As artificial intelligence reshapes how brands connect with audiences, my goal is to help regional businesses navigate that shift with confidence and clarity.
Everything I build is measurable, meaningful, and tied to long-term growth.
Our Mission
Stronger brands. Lasting legacies
Our Story
Marketing Strategy Rooted in Structure,
Built for Growth
At Markanit, we believe great marketing begins long before a campaign launches. It begins with clarity, direction, and a strategy built to last.
Our name tells that story. Markanit blends "Marketing" with "Tanit", the ancient Carthaginian symbol of prosperity, protection, and generative strength. Tanit represented the force that builds, safeguards, and sustains. Carthage itself was known for disciplined strategy and forward-thinking innovation, a legacy that continues to shape how we work.
That heritage is not decoration. It is a standard.
As a woman-founded marketing advisory practice based in Fredericton, New Brunswick, we partner with business owners and leadership teams whom are ready to approach growth with intention. We serve clients across Atlantic Canada in hospitality, law, real estate, lifestyle, and technology sectors.
We reject superficial tactics and short-term thinking. Our work is grounded in disciplined analysis, intentional positioning, and structured execution. Strategy is not noise. It is structure. It is foresight. It is responsibility.
We are also building toward something larger. As artificial intelligence reshapes how brands reach and retain audiences, Markanit is positioning itself as the leading resource for AI-powered marketing strategy in New Brunswick and Atlantic Canada. Our goal is to help regional businesses navigate that shift with confidence, before it becomes a disadvantage.
Marketing is not just about being seen. It is about being remembered, and being ready for what comes next..
BUILDING BRANDS. CRAFTING LEGACIES
Our History
Markanit began with a clear conviction: that great marketing must be built on structure, heritage, and long-term thinking. As our practice grew and our vision sharpened, so did our identity.
The foundation
Inspired by Carthaginian geometry, our first identity drew on gold tones and a pyramid form to signal structure, precision, and enduring value.
The Evolution
Bold, modern, and forward-looking. The Tanit symbol is now embedded directly into our name. The palette reflects the energy and confidence of the work we do today.
“Heritage shaped us. Ambition drives us.”